Microsoft Windows 8 Logo

In 2012, Scher created a new logo for Windows 8 that takes the logo back to its roots as a window. The logo re-imagines their older four-colour symbol as a more modern geometric shape. Early in the development process, Scher asked Microsoft, “Your name is Windows. Why are you a flag?" Although Microsoft's original brand started as a window, its graphic evolved into a flag as computing systems became more powerful. As Scher assumed, the waving flag was most likely the result of comments that a plain window looked too static with severe straight lines. The old logo was flat and drawn in motion, while the new logo can convey actual motion by suggesting dimensionality using lines receding into space. This worked better with the brand, as the name Windows was originally used as a metaphor for seeing into screens. The logo itself is based on classical perspective drawing rather than computerized perspective. The cross bars on the window stay the same size no matter what the size of the logo is, meaning it must be redrawn for each time it increases in size. The focus on the analogy of perspective was used to convey the idea that Microsoft products are tools for individuals to achieve their goals from their own perspective. The logo design is neutral to show that it can work in many situations, and for any user. The new logo is meant to work with the Metro design language of Windows 8.